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June 30, 2010

Hauling England Over the Coles

There is no hope for the England team – every time one of them opens their mouth they put their foot in it and someone (usually the press) helpfully shoves the boot in too.

What do we really expect, though, when the players have too much time, money and self-regard on their hands? Take Ashley Cole, for example: he’s being lambasted in today’s Sun for sending a message on his Blackberry stating that he hates “…England and the fucking people”. It’s not really surprising that a fuss is being made – this was sent before a game had been played.

The FA are taking flack too, which may explain the rumour that Wayne Rooney will be taking part in a fan forum discussion online to diffuse the ugly situation. I can’t imagine it will, especially since Rooney apparently booked himself a holiday in Barbados two days before the dismal match against Germany.

From a PR standpoint, I’d say the best bet would be to have a cooling off period before throwing Rooney to the ravening community of football fans. It seems too desperate and too soon to me.

A cooling off period is advisable – much like the one Capello has been given. Time heals all wounds, they say. Certainly, in this instance, time would allow the England team a chance to become suitably contrite. It should also stop the press and the fans from tearing them to pieces.

Just so long as none of them open their mouths in public for a fortnight, all should be well…

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