Using shock tactics at the Edinburgh Festival Fringe is less likely to garner publicity in this desensitised media age, argues PR guru Mark Borkowski The Edinburgh Festival Fringe is nearly upon us. And to prove it, should proof be needed, the first stunt of the summer has aroused a flurry of media interest and rattled […]
Andy Murray prepares for a practice session surrounded by his team of coaches. Long tipped as a possible Wimbledon champion, it is not only Andy Murray’s game that has vastly improved. The relaxed demeanour, iconic all-white kit and trim haircut on show this week are a long way from the surly teenager with unruly curls […]
I was on the Today programme at 8.40 this morning, with Phil Hall from PHA Media, discussing Simon Lewis’s new role as director of communications for Gordon Brown and how he might turn Brown’s premiership around. A challenging role, as Phil and I agreed, especially given that he has to follow in the footsteps of […]
I gave an interview for Austrian radio last week on the nature of fame in the 21st Century. The podcast is available now but I am posting up the extract of my interview on this site. Click here to listen to my comments on Fame on Austrian Radio or, to hear the full podcast, click […]
The papers have been full of Prince Harry’s new girlfriend Caroline Flack, the presenter of Gladiators and, it has become clear, a full throttle Alpha Female and a hedonist of the first order. But now The Sun has announced that Harry’s dumped Flack because he misses Chelsy Davy, quoting him – through a friend – […]
Could the tabloid-friendly sight of Cristiano Ronaldo and Paris Hilton in a Los Angeles nightclub the night before the footballer’s Real Madrid deal was confirmed be a coincidence? Originally published on the Guardian website Call me a cynical old publicist but I have to admit that I am hardly surprised to see Cristiano Ronaldo spread across […]
ROBERT Burns has become the first real person to feature on a Coca-Cola bottle. The special edition reproduces the image of Scotland’s national poet between the antlers of a stag to mark Homecoming Scotland 2009, in a colourful red, white and gold tribute. Although an image of Santa Claus has previously appeared on a bottle […]
It is already one of the most eagerly anticipated films of the year, but there are few promotional posters on display and the trailers have yet to be screened. Bruno, which stars Sacha Baron Cohen as his latest alter ego, a gay Austrian fashion presenter, has redefined the way films are marketed, masterminding a series […]
There’s not that much of a gap between Phineas Taylor Barnum, grandmaster of the freak show, and Simon Cowell. Both Barnum and Cowell are exemplars of transmuting showbiz into mega-biz gold. The difference is that we look back now, 150 years later, and judge the freakshows that made Barnum’s name as exploitative and degrading. I […]
A film, by Aaron Stone, featuring Mark Borkowski instructing a couple of wannabe celebrities on the perils of fame.