Rebranding the pollack as Colin: oceans away from a Consignia-style disaster
My first Guardian piece thanks to followers on Twitter. People have genuinely and generously given me their thoughts on the worst rebranding they could think of which enabled me to write this piece. Thank you all of you. Ahh the power of Twitter. Consignia? Monday? Choco Krispies? All failed rebrands – but Sainsbury’s renaming pollack […]