In boardroom terms it was a hostile takeover. Katie Hopkins, the poison-tongued “alpha female” contestant on The Apprentice, fired Sir Alan Sugar last night and walked out on the £100,000 job. After months of acidic put-downs, Ms Hopkins, a 31-year-old brands consultant, had manoeuvred her way past 14 rivals to reach the grand final of […]
I was sent a note about this blog today http://bringtheloveback.com/about/ The author seems to have made the film and makes the following statement. “I would like to know which advertisers are already bringing back the love? What I am looking for are examples of campaigns, strategies, maybe even brands or products that show that the […]
When I originally compiled the book “Improperganda: Art of the Publicity Stunt”, my research astounded me as I realized that a lot of what I had done over the past years in PR wasn’t original. Similar things had been done before in some way, shape or form. It was a case of innocent misunderstanding because […]
Son of a multi-millionaire beats the bookies to become the next £100,000 Apprentice by Fergus Sheppard. He may be from a privileged background a million miles away from former street trader Sir Alan Sugar – but public schoolboy Simon Ambrose yesterday became the surprise winner of BBC1’s business reality show The Apprentice. Ambrose, 27, triumphed over […]