David Lynch – On the Air – 1992, 1-4
Borkowski was approached to launch this David Lynch series back in the early 1990’s. If you find the series please let me know. It was nevered aired considered too bizarre.
February 2007
Wookey Hole Big Eat Stunt
Mark talks through the stunt for the Wookey Hole Big Eat, staged in December 2006.
Is all publicity good publicity?
I was sent this sad and brilliant story from the Reuters bureau in Boogata which provoked deliberation. I have worked in the entertainment industry for many years and my mantra’s has always been, “There’s no such thing as bad publicity!” Sometimes I have a tough time defending that “All publicity is good publicity” as an […]
Genetically Modified Spokespeople
Well trained media spokespeople are now the norm, habituating every nook and cranny in most news programmes. If there is an issue that an editor wants to focus on, then hey presto, the PR handlers offer up a genetically modified human, built in a workshop, to face the foe. These well trained “greys” are regularly […]
BURN BABY BURN
In the aftermath of Anna Nicole Smith’s untimely death and the media frenzy over Britney Spears’ apparent inability to cope with fame and its consequences, the Borkowski poet in residence offers these words of advice for any starlet living on the edge… To read Mark Borkowski’s take on the same subject, click here. Bubbling, bubbling, […]
Burn Baby Burn
After a weekend away in Amsterdam, I return to find the UK newspapers devouring and obsessing about the Britney Spears’ shaved head moment. The Dutch don’t seem to have this same fixation about a feckless pop star going through career breakdowns in the most pubic way. You don’t have to be a Harley Street shrink […]
LIGHTER THAN AIR
Troubled pop starlet Britney Spears took reinvention to an extreme this weekend, shaving her head to the scalp days after reportedly checking in and out of rehab, sparking media speculation that she is nearing a breakdown. The weight of the world rests on celebrity shoulders when the pressure gets too much and confidence moulders away […]
SWINGS AND ROUNDABOUTS
Robbie Williams checked himself into a rehab clinic on Tuesday. Last night, a reformed Take That won Best Single at the Brit Awards. Swings and roundabouts, seroxat not booze. Robbie Williams is making the wrong sort of news. Swings and roundabouts, Red Bull and Vicodin. Robbie’s in rehab. His star is eroding. Swings and roundabouts, […]
It's only a Boar that's Bored.
I have blogged before about how animals can upset the applecart and create negative publicity. I am keen to talk about the positive use of publicity to make people and brands famous, but my research continues to stumble on gaffs made by publicists trying to lure the media with a tale involving animals. In 1950, […]