Brands don’t live on shelves or in showrooms. They don’t even live on TV screens, although you could easily make that mistake. Brands live in our hearts and in our heads, and that’s where they die too, when their time is up. ‘I’m A Celebrity – Get Me Out Of Here!’ is back, peddling its […]
From today’s Independent It’s time to tap the chav pound, innit .. PR consultant Mark Borkowski is sceptical. “There’ve always been tribes to be parodied – right back to the Teddy Boys,” he says. … http://news.independent.co.uk/media/story.jsp?story=583060
Hollywood brought Kerry down By Rabbi Shmuley Boteach Conventional wisdom has it that the “morality voters” who rose to such prominence in this election voted for President Bush because of their opposition to gay marriage. But that is a complete misreading of why the morality voters dumped John Kerry. In reality, the No. 1 moral […]
This came to my attention this morning from www.editorandpublisher.com. It’s interesting how the ’embed’ game is being played out… ‘They may not get many takers, but Iraqi insurgents in the besieged city of Fallujah on Saturday invited journalists to “embed” with them to report their side of the war. E&P reported Friday that the Pentagon-run […]
Whether it’s football or politics, it usually makes sense to stick with what you know and where you belong, writes Mark Borkowski Speculation that David Beckham plans to embark on a megabucks movie career when the time comes to hang up his golden boots was fuelled recently by the appearance of Tom Cruise at his […]
I picked this tale up from the excellent www.odwyerpr.com site. I am sure this is a scam. H&K VS. DE NIRO Hill & Knowlton is handling PR for the National Italian American Foundation, which is spearheading a coalition to persuade Italy to drop its plan to award honorary citizenship to Robert De Niro. The coalition […]
A sobering thought from the curent issue of Fast Company to beat the re election blues. MARKET SHARE ERODES FOR BRAND AMERICA www.fastcompany.com/subscr/88/open_essay.html Two recent studies of international opinion have found a drop in williness to buy products from American companies. “People felt exploited by global expansion, inundated by our entertainment products, and put off […]