A sobering thought from the curent issue of Fast Company to beat the re election blues.
MARKET SHARE ERODES FOR BRAND AMERICA www.fastcompany.com/subscr/88/open_essay.html
Two recent studies of international opinion have found a drop in
williness to buy products from American companies. “People felt
exploited by global expansion, inundated by our entertainment
products, and put off by our arrogance,” reports Kristina Sacci.
Within the past two years, she notes, “the number of consumers who
use U.S. products from companies such as Microsoft and McDonald’s
had dropped to 27% from 30%. Non-U.S. brands held their ground in
the same period.” To fight back an organization has been formed
called Business for Diplomatic Action: “a task force of
high-voltage professionals from marketing, political science,
research, and media. Its goal: to educate companies about the rise
of anti-Americanism and enlist their help in addressing the issue.”
Methinks another 5 years of George Bush is not going to improve this