THE ULRIKA EFFECT
Whilst Ulrika Jonsson’s playing the old PR game to perfection, she may have gone just one step too far by exploiting a situation in which the losers could be an entire nation. And what sporting hack will put up with that?
Whilst Ulrika Jonsson’s playing the old PR game to perfection, she may have gone just one step too far by exploiting a situation in which the losers could be an entire nation. And what sporting hack will put up with that?