CAUGHT IN AN AMBUSH
World Cup time, and the usual suspects have lined up to part with £20m a shot for the right to slap a logo on some merchandising tat and a load of hoardings. Nike and Pepsi have opted for “ambush marketing” instead.
Monthly Archives: May 2002
OWN GOAL
Alex Ferguson’s recent petulant outburst shows football clubs still have a lot to learn about media management.Football could fairly lay claim to being unique among multimillion-pound industries in its slapdash approach to media management.