Sussexes advised to get ‘messaging right’ after lucrative Spotify deal ends
Evening Standard
Mark Borkowski, a public relations and crisis consultant, said the announcement would diminish what the Sussexes could receive from possibly future episodes of the series.
He said: “Spotify and all the streamers who did very well out of lockdown are now looking hard at the costs – their algorithms don’t lie.
“If they were successful and they were valued by Spotify they would still be there.”
He added: “It shows that they don’t really have anything interesting to say and more importantly they don’t have critical friends in the centre of their organisation. And whatever you are as a content producer, you’ve got to sustain it over a period of time and you need the best team around you.”
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Mr Borkowski suggested they needed to learn from this setback and attract a “top team” to help with creating content.
He said the Sussexes needed to consider “we’re not getting our messaging right for our audience” and that maybe their followers were “not looking for great pronouncements on civil society… maybe what they want from Meghan is a lifestyle brand”.
While from Harry, whose controversial memoir Spare heavily criticised the royal family, it might be more royal “soap opera”.
https://www.standard.co.uk/news/uk/meghan-harry-sussex-duchess-mariah-carey-b1088444.html