Why Everyone's Going GaGa at the Grammys
Stand by – the Lady GaGa Grammy show is heading to town! The awards season is upon us and the stars have been camping on the doorsteps of designers and rounding up the usual suspects when it comes to kitting themselves out. And they all have to up the ante to match GaGa.
No camping out on designers’ doorsteps for last year’s attention-grabber supreme, I’m betting – it is surely fair to say that GaGa is cooking up something spectacular this year, after 2010’s meaty extravaganza. And, given the hoo-ha, furoré and small cyclone of speculation and excitement about that outré outfit, and given Gaga’s tendency to want to outdo herself, it’ll be fascinating to see what she turns up in this year, especially for the Grammys.
Things are changing already – the Mail has just had a little huff of shock that Leona Lewis has ditched her wholesome image: “…she turned up at the Never Say Never premiere with dark brown hair, razor sharp fringe and new style clothes,” wrote the Mail. “The top had a pair of red padded lips to cover her chest but left her stomach bare. She wore a pencil skirt and high heels. She’s supposedly starting her own clothing line. What has brought about this change from wholesome to vamp?”
What else but GaGa?
According to reports, GaGa has been knocked off the ‘most talked about fashion icon’ top spot by Kate Middleton this year. She’s going to have to pull something spectacular out of the hat if she’s going to beat the ‘modern princess’ phenomenon into second place again. But she shouldn’t have to worry too much if Leona’s makeover away from the princess mode is anything to go by.
GaGa has an astonishing ability to mould the media narrative and is doing her level best to make everything she does newsworthy before her performance at the 53rd Grammy awards. She’s already brought forward the release of her single Born This Way.
However many awards she wins or costumes she wears this year, it is most likely she will clean up in the news stakes. GaGa is a clever woman – as sharp as Madonna. She has “it”; the “stuff”. Her audience and the media are at her mercy. Whatever costume she comes in, it’ll be something new – she knows how to keep people paying attention. The only thing she could do wrong now is to oversaturate the market with things that are less than worthy of her individualist brand.
All this suggests that pure talent is no longer enough for the stars. GaGa has changed all that. Now lesser lights like Leona have to look and act the part at award ceremonies as it is not enough to just win an award for the music – one has to win the headline awards too.