The Strictly Factor: One In Five Of Highest Paid BBC Stars Have Appeared On Show
The Telegraph, 20.07.17
Mark Borkowski, the PR guru, said: “There are only two questions to ask about talent: do they provide value, are they at the top of their game? And secondly do the public like them, are they the brand that will bring more people to the channel?
“If you are on a top rated programme at the BBC – and Strictly is a national treasure – then it gives you massive bargaining power.”