Spinning sugar

Spinwatch brings our attention to the following
campaign “The Oldways Preservation Trust, which earlier this year held a
conference in Italy to promote pasta, is organizing another
journalists’ confab, this time to discuss the virtues of sugar,”
PR Week reports. “The trust … has secured the Beverage Institute
for Health and Wellness, a Coca-Cola affiliated organization, as a
sponsor for its Conference on Sweetness and Health in Mexico City.
… Journalists are being offered free travel and accommodations,
if their organizations permit, to attend the meeting. The
conference will feature roughly 20 scientists plus chefs talking
about the place of sweetness and sugar in proper diets. … The
conference aims to diffuse concerns that sugary foods are a culprit
in America’s obesity epidemic.” I bet the budget to pull this one off was super size