Roxanne Pallett CAN salvage her career – but she might not like what celebrity crisis PR expert advises she must do
EXCLUSIVE: After ‘Punchgate’ there’s been a lot of talk about what’s next for Roxanne Pallett’s career – PR expert Mark Borkowski tells the Mirror what she should do
Celebrity crisis PR expert Mark Borkowski – who has worked with big names such as Michael Jackson, Cliff Richards and Noel Edmonds – tells the Mirror that although she is “in crisis and at a crossroads”, she actually has an “opportunity at this point” – but she needs to recognise her shortcomings and reflect on her actions.
“The first stage in crisis PR is self help,” the chairman of Borkowski Communications said, adding that this needs to be the point at which Roxanne examines her behaviour.
“Her brand is in tatters now but she has the opportunity to rise above this. She has to think about what her brand is – and if she behaves in a certain way what impact it has on that.”
“Nothing is over until it is over, but you have to seek help if you have issues that need addressing”.
Lying low could help Roxanne bring things back, as Borkowski said that remaining in the limelight isn’t working for Roxanne, as “she is clearly struggling to use fame to bring herself back”.
He pointed to other celebrities who have taken time out from the spotlight amid controversy recently: “Take a look at how much time Ant McPartlin is taking to recover… I’m very impressed by that”.
Borkowski said that for a successful celebrity brand you need to “know yourself and know what your brand stands for”.
“When she has found out who she is, she should bring that back and look at how she can actually help people.”
He added: “Whether you’re Holly Willoughby or Victoria Beckham, all of these careers go through ups and downs.”
See full article here: https://www.mirror.co.uk/3am/celebrity-news/roxanne-pallett-can-salvage-career-13191866