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February 28, 2008

Risqué for Life

It’s often difficult to get publicity for charities but Nell McAndrew’s participation in Race for life 2008 saw to it that Britain’s largest women-only fundraising event in aid of cancer research had the paparazzi snapping.

The photocall in Regents Park saw participants including McAndrew running in just thongs, with risqué body parts covered by body painted shorts and running numbers.

Often we see celebrities being used in a clichéd manner to get brands in the papers, but this was a clever idea and it’s fantastic that a celebrity like Nell will do something like this for charity.

nellmcandrew-400.jpg

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