PRWeek has compiled a list of the best PR campaigns of the past 50 years
PRWeek
PRWeek has compiled a list of the best PR campaigns of the past 50 years, focusing on those that had the greatest impact, showed the most creativity and were the most influential on campaigning today. All had a prominent UK element; some were directly linked to an ad campaign, but had a strong earned-media component. Huge thanks to the industry experts we consulted – Jackie Elliot, Trevor Morris, Mark Borkowski, Dr Nicky Garsten and Peter Cunard.
Read full article here: https://www.prweek.com/article/1595315/smoking-ban-dove-real-beauty-movember-joanna-lumley-ghurkas-10-best-pr-campaigns-2000s