Proud Sponsors of the Genocide Olympics

This arrived in my inbox this morning read the full article in Business Week. The practicalities of the commercial world.

Proud Sponsors of the Genocide Olympics
Business Week, June 21, 2007

http://www.businessweek.com/globalbiz/content/jun2007/gb20070621_511854.htm

Among the nightmares that might plague a marketing executive, bankrolling an event that some call the Genocide Olympics could well be one of the worst. But that’s just what the likes of Adidas, Coca-Cola (KO), General Electric (GE), Johnson & Johnson (JNJ), Kodak, McDonald’s (MCD), Samsung, Visa, and others are facing. As Beijing prepares for the Summer Games in August, 2008, activists around the world are planning to take China to task over issues ranging from the Dalai Lama to Darfur. And the multinationals that have coughed up tens of millions of dollars to sponsor the Olympics are caught in a public-relations bind.