It’s not just because of The Crown.
Diana, Princess of Wales, is back in the headlines, on magazine covers, is the subject of podcasts and has cropped up pretty much anywhere else someone thinks her name might rustle up some more attention.
Much of the recent focus has been spawned by the portrayal of her in the controversial fourth season of the Netflix drama The Crown.
But beyond that, there have been a spate of recent headlines delving into the high-profile BBC interview Diana gave in 1995, and there is anticipation of other shows, including a movie and a streaming musical, that will focus on her.
More than 23 years after her death, the mythic tone around her image seems to resonate as much as it ever has.
“It’s the same question people ask about James Dean or Marilyn Monroe or those sorts of icons. They’re embedded into our psyche,” British public relations expert Mark Borkowski said over the phone from the U.K.
“They died … before the ravages of time could take over … so you’ve got the telegenic quality of their image that hasn’t changed.”
With Diana, the image began as Shy Di, and indeed, the first glimpse of her in the latest season of The Crown is as a beguiling forest nymph dressed for a part in Shakespeare’s A Midsummer Night’s Dream.
It’s in marked contrast to the high-wattage celebrity royal she became, and whose own struggles and warm way with those she met in person seemed to strike an emotional connection with many watching the House of Windsor from afar.
She was, of course, a complex character who also had some less appealing traits, and was well-versed in using the media for her own ends. Along the way there was the high-profile collapse of her marriage to Prince Charles, which is one storyline taking prominence in The Crown’s interpretation of her arrival in the Royal Family.
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Now, said Borkowski, with the “full marketing weight” of Netflix behind The Crown, it’s had “extraordinary global publicity” and any website looking for clickbait knows “that if they can run a Diana narrative, they’re going to get eyeballs.”
At the same time, there’s been renewed attention on the controversial interview she gave to BBC journalist Martin Bashir that was broadcast in November 1995, which is frequently cited for her remark about Prince Charles that “there were three of us in this marriage, so it was a bit crowded.”
Diana’s brother, Charles, has alleged that the BBC used forged bank documents to get his sister to agree to speak with Bashir.
The attention on the interview, Borkowski said, is the result of a “perfect storm” of events, including the 25th anniversary of the broadcast, which became the hook for the story. He said there is also some “BBC-bashing” from other media organizations seeing an opportunity for “payback” after being vilified by the network for the phone-hacking scandal several years ago.
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The recent interest in Diana comes at the same time Borkowski sees other events playing out in the Royal Family that have echoes of her experience.
“She was the original disruptor for the Royal Family, her legacy [is] her kids [William and Harry], and Harry continues to disrupt the … narrative,” Borkowski said.
Prince Harry and his wife, Meghan, Duchess of Sussex, stepped back from the upper echelons of the Royal Family earlier this year and are living with their son, Archie, in California.
Harry’s “relationship with Meghan … has all the parallels of Diana, you know, in many ways, certainly his touchy-feely, empathetic [way],” and being “more film star than establishment figure,” said Borkowski.
The actor playing Diana sees that empathy in the real Diana, too. In a recent interview with The Royal Fascinator, Emma Corrin said Diana “just didn’t fit into the Royal Family.”
“She was far too empathetic. She was far too affectionate and feeling,” Corrin said. “The Royal Family, especially how we depict them, are so broken and so … stunted in their emotional growth — and I’m not saying the actual family is … but I feel that she wasn’t.
Meghan’s miscarriage and her message
As with so much else that surrounds the time Meghan has spent in the Royal Family, her way of revealing that she had a miscarriage was different — but it was also very much in keeping with her character.
Her opinion piece last month in the New York Times has been praised for offering support to others who have had miscarriages — and for helping to shatter the stigma that so often surrounds this deeply personal trauma, which is experienced in as many as one in four pregnancies.
Meghan’s revelation is a stark contrast to the way in which senior members of the Royal Family have approached matters of their own health.
“Announcements about royal babies and serious health issues relating to senior members of the family normally come from Buckingham Palace, but I don’t think they would ever announce an early miscarriage,” said royal author and biographer Penny Junor via email.
“The public would only be told if the palace had already announced the pregnancy and the child had been lost.”
That happened in the case of Sophie, Countess of Wessex, who is married to Prince Edward, the youngest son of Queen Elizabeth and Prince Philip. Sophie spoke of being “very sad” after losing a baby in 2001 following an ectopic pregnancy.
It also happened in the case of Zara Tindall, Princess Anne’s daughter, “who then went on to tell a newspaper that she had suffered two miscarriages but hadn’t wanted to talk about it because it had been too raw,” Junor said.
“So what Meghan has done is unprecedented, but not out of character.”
Borkowski said the piece played to Meghan’s strengths of being “hugely open, talking empathetically about something millions of women across the world will understand.”
Meghan might also have been influenced by royal and celebrity examples of speaking openly about pregnancy and miscarriage, said Carolyn Harris, a Toronto-based royal author and historian.
Meghan’s piece in the New York Times comes a few weeks after model and TV personality Chrissy Teigen shared her grief via social media following the loss of a son during pregnancy in September.
“Meghan’s article where she calls upon people to commit to asking one another if they are OK may also reflect the influence of advocacy among the younger members of the Royal Family for greater emotional support for those experiencing difficult personal circumstances,” Harris said.
Because Meghan and Harry are no longer working members of the Royal Family, they can “more or less do as they please,” Junor said.
“And writing in this way is Meghan all over. She feels strongly that it’s important to talk about feelings — something pretty alien to the older generation of the Royal Family — and I suspect would have spoken out about a miscarriage whether or not she had married Harry.”
Junor said Meghan “is brave to be talking about it so soon after the event, and I am sure it will be a great comfort to women who are or have been in a similar situation.”
Still, she said, “it is puzzling that she should go public about something so very personal and painful when she has repeatedly asked for privacy.”