Will the new ad channel work?
AFTER the break … another break: a new channel for advertisement … Independent – London,England,UK … Mark Borkowski, a media analyst and expert on the advertising industry, predicted last night that the channel would be a “five-minute wonder”. … http://news.independent.co.uk/uk/media/story.jsp?story=544146
CLIFF RICHARD! NOT QUITE WHAT I CLAIMED
Jim Moran once said “There is nothing more dismal than a fact!” so in this morning’s Scotland on Sunday was the following news story by Aidan Smith: Sir Cliff’s Wimbledon singalong was all a PR stunt… DEPENDING on your tastes, it was a golden moment in the history of British music or a cringe-making aural […]
EDINBURGH FRINGE: a walk down memory lane
Ian Shuttleworth’s review of Taboo featuring Pink & Squeezy conceived by Dexter Augustus, August 1992 Gimmicks, gimmicks, gimmicks. Everyone needs gimmicks to get their show noticed among the 1100 here on the Fringe… and just about everyone has one. It might just be a good review blurb on their leaflet… “Nominated for the Independent Award,” […]
Marriage stunt was one of the best
Marriage stunt was one of the best BRMB’s infamous Two Strangers and a Wedding competition was among the best ever radio publicity stunts, an industry expert told the Radio Festival in Birmingham yesterday. The on-air marriage of Greg Cordell and Carla Germaine in 1999 had all the ingredients to attract extra listeners and revenue to […]
COME IN, BIRMINGHAM: ARE YOU RECEIVING ME?
Chrysalis Radio’s chief exec Phil Riley had me in the hot seat on stage at The Radio Academy’s annual festival yesterday, in front of radio’s great & gross. On the topic “Improperganda – Wild, Wicked and Worth it?” we cheered everyone up with tales of great radio publicity stunts and included a rare appearance by […]
I once hired a real ghostbuster
Andrew Green Andrew Green, who has died aged 76, was pursuing a blameless existence as a freelance parapsychologist, secular exorcist and author of such classics as Ghost Hunting: A Practical Guide, when, in April 1996, he was plucked out of obscurity to investigate reports of paranormal sightings at the Royal Albert Hall.
HAS BECKS FALLEN OFF THE BRAND-WAGON?
HAS BECKS FALLEN OFF THE BRAND-WAGON? Is Goldenballs slip-sliding into a brand pariah? Until recently David Beckham�s seductive face could re brand and save the planet (and, had they been quick, Dasani too). But today it�s looking like Goldenballs can�t even flog Golden Syrup.
All you need is luvvies
The Scotsman – Edinburgh,Scotland,UK One of the hottest tickets looks to be the appearance of publicist Mark Borkowski, who after years of thrusting others into the public eye will tread the … http://news.scotsman.com/edinburgh.cfm?id=738442004
BIG names and small voices on cue for Fringe
BIG names and small voices on cue for Fringe The Scotsman – Edinburgh,Scotland,UK … Comedians Boothby Graffoe and Jackie Clune and the publicist Mark Borkowski braved the storms to celebrate the launch of the 2004 Assembly Pleasance programme … http://news.scotsman.com/arts.cfm?id=722422004
DJ Tony is shoved over for Cliff
What a truly fantastic PR stunt – DJ Tony Blackburn suspended for playing too many Cliff Richard records. The scam is in all the papers this morning. A PR person can do no wrong when they use Sir Cliff as a muse because, as we all know, everyone loves a Cliff tale. So – set […]
Big Brother the dark side
The outrage continues in the press about the current series of Big Brother. The Mail on Sunday proclaims this morning So Big Brother do you still claim to care about the mental health of your inmates? I went public about this issue two series ago and was thrown off the official BB web site for […]
ROLL UP! It's Showtime, folks…
FRINGE promises sex, rock and possible injury The Scotsman – Edinburgh,Scotland, UK. … The headline-grabbing publicity agent Mark Borkowski is to sell himself in his own show, Son of a Barnum: A Stunt Too Far. Mr Gudgin … http://news.scotsman.com/entertainment.cfm?id=663662004
OFFICIAL: Silly Season Is Here
The Silly Season has arrived. It’s official. Max Clifford spinning for the UK Independence Party and its new MEP Robert Kilroy-Silk… the Women’s Institute creating a piece of music to played on Tupperware as part of the Aldeburgh festival…no doubt about it: the unmistakable signs of the start of the silly season.
Big Brother Publicity Stunt Mk 1
From the Daily Mirror. A fairly obvious publicity stunt to get the geeks talking about Big Brother. An off-air cock-up is always a surefire hit to attract a bit of publicity. NET BOOB REVEALS WHAT BB BOSSES THINK Jun 7 2004 Exclusive By Andy Rudd BIG Brother bosses became stars of their own show yesterday […]
Celebrity and the Campaign Trail
Politics is often described as showbusiness for ugly people. Few politicians can resist the lure of the flashbulb – or the opportunity to bask in a little reflected showbiz glamour. http://news.bbc.co.uk/1/hi/uk_politics/3746865.stm
Beckham The Training Ground Outburst
David Beckham today hit out at the media following a series of lurid claims about his private life, condemning coverage in the Daily Mail and the News of the World as an “absolute disgrace” and admitting he had considered boycotting certain media organisations. This underlines a couple of crucial issues. (1) The pressure is ON […]
AN ENORMOUS STINK
From this week’s spinwatch. I love to know how the big PR consultancies make a buck. http://www.odwyerpr.com/members/0512bksh.htm “BKSH & Assocs., Burson-Marsteller’s lobbying wing, is representing Radio Sedaye Iran (Radio Voice of Iran), the Beverly Hills-based network that advocates regime change in Iran,” reports O’Dwyers. Former BKSH clients include Ahmad Chalabi and his Iraqi National Congress. […]
Beware of the Darkness
Great quote in the Guardian today from Bill Drummond, the ex-KLF prankster. In a feature about his soup tour of the Britain, don’t ask. just click on this link http://www.guardian.co.uk/g2/story/0,3604,1220512,00.html. He claims he frets about doing any PR, ‘I’m careful now about how I interact with the media.’ Great sound bite I suspect has been […]
Michael Moore and his ex PR reps
I notice from a diary item in the Express today that Macdonald / Rutter are no longer representing Michael Moore. I think we should all compare notes? Mr Moore is a fantastic film maker but it comes with a price
Now this is a great PR stunt
T-shirts equipped with ‘I, Robot’ trailer Coming soon to a T-shirt near you: trailers for “I, Robot,” starring Will Smith. In the never-ending search to capture the attention of consumers bombarded by commercials, billboards and a massive array of other advertisements, 20th Century Fox debuted an innovative new guerilla marketing tactic at E3 last week […]