Learn to love a lobby group

There is a row brewing between Puma, the Metropolitan Police and various anti guns lobby groups on the basis of the new Puma trainer that has a machine gun etched on the heel. Let’s not forget that the brand is trying to remain at the cutting edge of fashion as well as pushing the limits as far as they can to get the oxygen of publicity and remain street cred. Maybe this deliberate provocation plays right into the hands of the police and lobby groups as they need these brands to enable them to raise the very issues that they are campaigning for. It would be a quiet news day if there were no misbehaving brands and lobbyists to generate coverage.