Kanye Fix It?

There has been a lot of debate about the relevance of PR council to the stars since the Twitter revolution. Stephen Fry, Ashton Kutcher and Ross Brydon all do a pretty good job of managing to reach out to their fans. With these examples, and others, in mind, stars like Kanye West may wonder why they need to spend money on a PR when they have the DIY tools at their fingertips. But Kanye is proof positive that some slebs need sound and serious PR advice before they attempt to engage their fans over the net.

West has been letting rip on Twitter with unrelenting detail about himself. He has picked a fight with a journalist from the LA Times music blog who had the temerity to accidentally miss out a word from the title of his album but the incident that generated the most ire was his use of a robot to pump out 300 tweets in a few minutes containing lyrics and some nasty invective.

With a lot of people complaining about his bombardment and suggesting that it was “time to give that ego some beautyrest”, it’s clear that Kanye has been digging his own grave in public.

You only have to go to his Twitter site to see the lurid details. As Grace Dent put it in a tweet yesterday morning: “kanye is actually a complete twitter bellend. they should suspend his account for spamming about himself.” He has proved that a sleb can disengage a fan base in mere moments.

Other celebrities take note – the world really is watching. Take your publicist’s advice and quell the urge to pick fights with the world. And please find something to talk about other than yourself.