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May 18, 2007

Jodie Marsh v Una White

This link arrived in my inbox today. http://www.webuser.co.uk/news/120293.html. I was astonished at the stupidity of this naïve PR stunt.
“Celebrity Jodie Marsh is looking for a husband – and if you think you’re up to the job, you can apply online. Marsh, who in her own words is “very demanding”, is planning to hold auditions to find her perfect man. However, if you cannot make it along, you can fill out an application and submit a photograph online. If she is interested, she promises to let you know. The former page three girl is keen to emphasise that she genuinely wants to settle down, and this isn’t just a publicity stunt.  “I’m desperate,” said Jodie on the website  http://www.marryjodiemarsh.com/, “to settle down with the man of my dreams.” However, Web User has learned that the audition process is to be part of a television programme that will appear on MTV. “
Of course, it is a shameless and desperate stunt. It will not be long before MTV and its hapless PR outfit are going to discover that nobody cares about this double ZZ list cretin.
I was in Birmingham last night for the Fierce Festival’s Name in Lights opening. The opening shot of the festival is most explicit about making the audience the star. The winner was Una White, an extraordinary mother and grandmother nominated by her daughter. I was on the judging panel with Mark Lawson, Trevor Beattie and Jonathon Shallit. Her name went up in lights, illuminated in 12ft letters above Birmingham Public Library. The artwork is a broadside at our absorption in celebrity. Joshua Sofaer, the artist who devised the work said, “It asks who we want our role models to be.”

Give me a thousand Una White’s who have contributed to the community rather than a thousand desperate parasites like Marsh who sustain a feckless lifestyle in pursuit of narcissistic glory.

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