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March 6, 2004

Internet on the road to recover

My old pal Rhonda Palmer emailed me this link today
http://www.theaustralian.news.com.au/common/story_page/0,5744,8858230%255E7582,00.html
It’s a feature from the Australian newspaper. “Internet recovers from dotcom crash” it boldly proclaims. I’m so pleased the internet is making a comeback. Borkowski had a ball with all those crazy dot com tycoons rolling up to our offices with bulging wallets hiring us to launch their oh so well-large and like totally wild web ventures.

The most fun was a Swedish entrepreneur who’d set up a comedy and gaming site for kids called Funplanet. It was to be crammed with jokes games and virals to keep his community connected and amused. We developed a creative campaign for Funplanet which culminated in a live web event in the Millennium Dome: the worlds biggest custard pie fight.

What a disgrace. The huge white elephant had stooped so low to be hired by a bunch of Swedish internet tycoons for a publicity stunt to get in the Guinness Book of Records. It was a smash and the client got press coverage beyond his wildest dreams. Courageous participants, inspired by Laurel and Hardy movie stunt threw a record smashing 3313 pies in 2 minutes. Seventeen TV crews all provided with branded rain mackintoshes slipped and slid over the polythene floor to witness and record the madness. “Low comedy in the service of high technology”. As the dotcom boom returns (supposedly): any new starts – drop me a line.

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