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January 15, 2020

Intellectual property lawyer ‘trademarks Sussex Royal brand in America to teach Harry and Meghan a lesson about having a proper plan’

Daily Mail 

PR expert Mark Borkowski, who has worked with Noel Edmonds and Graham Norton, suggested that the Sussex ‘brand’ could rival that of the House of Windsor.

He said: ‘Harry loves Meghan and can see what she’s going through and, influenced also by what he saw, what he experienced with his mother, he didn’t want to see the woman he loves go through it.

‘They’ve had their time to think about it and they’re now separated totally from the royal family and we will now see the Sussex brand, you know, and we’ll see something which is going to be a very powerful foundation or brand outside the royal family.

‘And that’s possibly the most dangerous thing for the royal brand. Could they become more potent? Could they have a world focus in a way the House of Windsor can’t?’

Mr Borkowski said Meghan and Harry stand to make ‘a fortune’ due to the demand for the Sussex brand in countries such as China, India and the US.

He said: ‘They are going to, they have to make a lot of money to fuel the lifestyle and everything that they need.

‘It’s not that easy to separate yourself, security issues alone are enormous, and they are a target for security – how they live, how they operate.

‘I think around the world – China, America, South East Asia, India, parts of Europe – people will be falling over to get brand connections with them. They will make a fortune.’

https://www.dailymail.co.uk/news/article-7885255/Intellectual-property-lawyer-trademarks-Sussex-Royal-brand-America.html

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