‘I’m a celebrity crisis PR and I know disgraced Huw Edwards’ desperate last move’
The Express
However PR consultant and Celebrity Crisis Manager Mark Borkowski doesn’t believe that was his intention as he revealed what Edwards could do possibly now that he is no longer in the spotlight. Speaking exclusively to Express.co.uk, he said: “I don’t think he did [attempt a relaunch]. You see, anything like that is about the nuance, and it’s what people perceive that action to be,” he said.
Mark acknowledged it would be impossible for Huw to make a comeback in his previous profession. “I think there are certain people who are irredeemable. And whether you’re Jeffrey Epstein or Huw Edwards, you are what you have done,” he said.
“There are certain things that are not recoverable. It is what you do, not what pictures you put out or whatever [that will shape the opinion of you], but what you do. Probably one of the greatest historic examples is John Profumo,” Mark said.
“He was part of a honey trap with Russian spies and whatever and disappeared from public view, but did a huge amount of good charitable work after that,” Mark said.
“That is his legacy. His legacy isn’t whether or not people in the public eye are writing good things about him. He quietly got on with it, and that’s that’s what you have to deal with.
“Where someone is used to being in the limelight all the time and cravings that limelight again when it’s gone it comes down to what you are as a human being.
“That’s also partly what reputation managers have to do is deliver bad news to people or come up with some extraordinary idea that reclaims someone’s reputation,” he said.