How playboy royals became tabloid heroesA changing of the PR guard at Clarence House has helped to repair the images of Princes William and Harry

Prince Harry and Prince William arrive to the City Salute sunset pageant on May 7, 2008 in London Photograph: Dan Kitwood

It is a compare and contrast case study that will no doubt appear in PR textbooks in years to come. Return to the tabloids of three years ago, and Princes William and Harry were not faring well. Here’s a drunken Harry groping a female friend, or sparking outrage by wearing a swastika armband to a fancy dress party. There’s William with his plastered pals falling out of Mahiki, having treated themselves to several £100 Treasure Chest cocktails. Some columnists even suggested the monarchy was at risk as a result.

http://www.guardian.co.uk/media/2008/jul/12/royalsandthemedia.monarchy