Clegg and Cameron are making a surprisingly good fist of unity thanks to the brand new and shiny PR machines behind the scenes, not to mention the PR machine that is Cleggameron. It’s working so well that even Rory Bremner admits to being unsure about how to satirise them.
I can’t help but feel a little unease at the way they present themselves, and the PR wheels running the Cleggameron image juggernaut. I wonder if this honeymoon period will last longer than the usual ones – remember Tony Blair amiably wandering down Downing Street predicting that by the time he left office, the gates Thatcher had installed to keep the terrorists out would have been removed? How ironic that seems now. Or Gordon Brown’s five minutes of popularity when he took over?
I can imagine what isn’t being said in public quite easily – I wonder if the team running the company is telling Dave ‘n’ Nick to save the acrimony for a book deal further down the line?
Regardless, the PR machine has come of age – we may not have an absolutely new kind of politics (yet, at least) but we certainly are seeing a new kind of spin, one that seems set to rule the political agenda. Just so long as it can get the happy couple past the honeymoon period without them falling immediately into painful divorce proceedings, that is.