HAS MADGE GONE TOO FARRAH THIS TIME? POP STAR’S NEW IMAGE
YOU could almost hear the cogs turning as the Madonna Machine cranked back into action yesterday. With a new single to plug, 47-year-old Madge did what she always does – get a new image.
This time it’s the Farrah Fawcett look – flicked curls tumbling around her shoulders as she arrived for a party in New York. The new big hair joins a long line of chameleon-like changes for the American star.
In the past we’ve had yoga Madonna, cowgirl Madonna, gothic Madonna, bling Ali-G style Madonna and even Lady of the Manor Madonna. But this time image is doubly important – as her latest track Hung Up will have more promotional spin than ever.
The new release, aired simultaneously on radio stations around the globe yesterday, is part of a multi-million pound marketing strategy designed to re-establish Madonna as the Queen of Pop.
It is expected to top the charts worldwide – and make her the most successful singer on the planet. Madonna is also spending an unprecedented £5million buying up TV, billboard and cinema slots for her new album Confessions On A Dancefloor, due out on November 14.
Behind the scenes her people are working flat out. And there are plenty of them in Team Madonna. PR guru Mark Borkowski said: “She’s got sound advice but even with that machine behind you you still need self-determination and confidence to make it work. “In the music industry everyone is focused on image but no-one does it quite like Madonna.” The self-styled mistress of re-invention has undoubtedly proved herself to be a stayer.
The only question is: How long can she keep ringing the changes?