Menu
Mark Borkowski.
Mark My Words
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
Close Menu
September 11, 2007

Has Britney killed off her career?

britney_spears4.jpg

By now, you will know that Britney Spears’ much-vaunted comeback appearance at the MTV Video Music Awards was nothing short of a shambles. The singer, out-of-shape and seemingly dazed by the bright lights, stumbled through a lip-synced performance of her forthcoming single, Gimme More, in front of a perplexed showbusiness audience.

PR expert Mark Borkowski argues that it is the TV network, not the singer, which has come off worst from the debacle.

“You can’t use the media as Britney has and not expect to be crucified if you’re not up to scratch,” he says.

“But what the hell was MTV doing providing the crucifix?

“Credible brands need to be trusted, and that is exploitative PR.

“They will struggle in future to attract that sort of star, which is what their audience wants.”

http://news.bbc.co.uk/1/hi/entertainment/6989607.stm

Related Posts

Mark My Words

The sedative effects of PR speak

Mark My Words

As we clap for Captain Tom, remember him for the hero he was

Mark My Words

To get its head around Reddit, Wall Street will have to stop calling it ‘dumb money’

Recent Posts

  • How Harry’s very LA relaunch has only just begun
  • Piers Morgan to return ‘turbocharged’ with new ‘TV show & columns’ after quitting GMB
  • William plots royal ‘fightback’ as he urges Queen to respond ‘robustly’ to Harry’s attack
  • ‘The royal family was castrated’ – the US & UK PR verdict on Meghan & Harry’s Oprah interview
  • Meghan and Harry’s revelations not yet fatal for British monarchy

Previous posts

April 2021
M T W T F S S
 1234
567891011
12131415161718
19202122232425
2627282930  
« Mar    

Archives

Back To Top
Mark Borkowski.
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
© Mark Borkowski. 2021
Mark My Words
  • Twitter
  • Pinterest
  • Instagram