Habana's publicity stunt.
“Watch out… Wilko – Habana’s so quick he’s been racing cheetahs in preparation for South Africa’s World Cup clash against England this Saturday. And nearly winning! The speedy Springbok player publicised the launch of a wild cheetah census with a race against the fastest animal on earth.”
http://www.dailystar.co.uk/othersport/view/18404/Habana-races-a-cheetah/I love – it what a great scam!