Things can only get better for Gordon… here’s how
Gordon Brown’s premiership is a year old today. So we asked: what, if anything, can he do to stop the rot?
The PR expert: Mark Borkowski
He needs a charisma implant. There was this fantastic honeymoon period where he demonstrated everything that we hoped would be robust about the New Labour project. He sailed in on a wave of “there is something different here” but from the moment he didn’t call an election, it all went downhill.
He needs a good line in gags and a lighter approach with the general person on the street. Without it he will go further downhill. There are consultants that can help, especially in the US. He has no modern sense of communicating to an audience, and it’s a great shame that he hasn’t got a group of people around him that do. Everyone from the Blair ship seems to have jumped to the Cameron camp.
The problem is he has no ability to connect in small talk, no charisma and no sense of humour. There are places you can go that could help him. If you look at what he’s up against – people like Barack Obama, even John McCain, they can all deal with the small things in life