For a second there, I thought the Mark Warner brand was plummeting to a certain death. News at lunch time was rife with comments that Kate McCann, in a forthcoming TV documentary, was suggesting that the absence of a child monitoring service on Mark Warner holidays was to blame for Maddie’s disappearance. So far the Mark Warner company which specialises in family holidays, has amazingly survived any bad press, but this could have been their worst nightmare. I was certain there would be a backlash for the brand, but to my amazement, The Evening Standard, not more than four hours after the initial news, issued the following statement: “We would like to make it clear that Kate McCann has not criticised Mark Warner in a forthcoming documentary to be broadcast on the disappearance of her daughter Madeleine. We would like to apologise to Mark Warner for any confusion caused.” Knowing how brands can be ruined in seconds, this just goes to show how Mark Warner’s damage limitation must be working triple overtime.