Businesses within creative industries need more encouragement to grow, it has been claimed.
According to brand publicist Mark Borkowski these types of companies should be encouraged to grow so that London can continue developing as a centre for knowledge-based businessesCurrently, four out of ten creative jobs in the UK are based in London, and the city is continuing to be one of the fastest growing areas of the economy. The creative sector – a key target for the gateway2investment (g2i) programme – includes areas such as the media, communications, arts and fashion.
The g2i programme, backed by the London Development Agency (LDA), has received £1.7m extra funding to extend its services, which will aim to help companies in creative and other key sectors secure investment.
Speaking at the launch of the programme, Borkowski said: “London’s a fantastic place to do business but faces the continual challenge of how best to encourage its entrepreneurs to develop their ideas and achieve commercial success.
“Without risk-takers, job creation and wealth generation grind to a halt,” he added. “The g2i programme is a key method of shifting the odds back in favour of the entrepreneurs.”
Also speaking at the launch was Simon Littlewood, manager of the g2i programme.
“Young companies need to do everything they can to stand out as high quality investment propositions,” he said.
“g2i not only helps companies prepare themselves for external scrutiny but also opens the door to the decision makers who can provide the funding needed for them to go on to commercial success.”