Command and control
The snap that came with a catch
Mark Borkowski, a veteran publicist, said that it is now “the norm” for exclusive pictures to be released to the media with stipulations about how they are to be used.
If the Royal Family is embracing the ways of celebrity PR, he is only surprised that it hasn’t done so before. “They should recognise their power and the media’s need,” he said, adding that “command and control is a feature of the royal media operation”.