It is nice that the Telegraph has reminded the great unwashed about our Easter stunt for Thornton’s last year and the effect that it has had on the recent sales figures.
Thornton’s pockets sweet sales
While high street consumers have been reluctant to delve into their pockets of late, Thornton’s has proved they still indulge a sweet tooth. The chocolate specialist has reported a 1.2pc rise in like-for-like sales for the 14 weeks to mid-January, compared to the same period last year – and an overall sales growth of 7.6pc.The latest figures cap a welcome turnaround for the former family-owned confectioner, which has in recent years issued a string of profit warnings. A resurgent comeback was helped last Easter by a publicity stunt which involved unveiling a pure chocolate edible billboard in London’s bustling Covent Garden.