The PR industry bubble loves to talk about itself. Gossip, awards, the next throwaway influencer activation engineered to blip on TikTok for 24 hours before sinking into the feed. Too often, the industry mistakes noise for impact. We live in a silo where the metrics matter more than the meaning.But, history tells us something different. […]
The media can’t get enough of Gen Z’s obsession with analogue. Dumbphones, cassette tapes, and even playlists of gloriously bad ’90s music are trending as if they hold the secret to a better life. It’s everywhere TikTok filters, magazine spreads, curated “Y2K vibes” nostalgia packaged as salvation to an age suffocated by social media.But let’s […]
I’ve spent months journeying back through the archives to explore the power of the stunt, not the limp, performative vanilla stuff we see so often today, but the disruptive acts that carried purpose, planted seeds of change, and rewired the way society thought.In a confused and difficult world, it’s easy to sneer at disruption. But […]
We must ask ourselves: how would the heroic suffragettes or the remarkable Greenham Common women be regarded if active today? The answer is simple: they would be locked up. Just as they were locked up then. A century ago, women chained themselves to railings, set fires, endured prison and changed the world, and we celebrate their victories […]
A TechCrunch post grabbed my attention this week. It covered Elon Musk’s xAI launch of Grok 4. Just when you thought the AI hype cycle couldn’t get more feverish, along comes a chatbot so clever it consults its own maker, Elon Musk, before answering controversial questions. A machine with parental dependency. Imagine your toaster refusing […]
No kiss. Just a lingering hug. Nevertheless, your CEO and HR boss are caught on camera at a Coldplay concert. But in the court of public opinion, body language is guilty until proven otherwise. Cue peak Schadenfreude. And just like that, your obscure company becomes the star of a scandal no one cast you in. […]
From a creaking Dutch boarding house, stitched together with love, oddity, and the faded dreams of creatives, I’ve been watching Jeff Bezos float deeper into his own irony-sodden oblivion.Here at Le Domaine du Meunier, an ex-mill reborn by the mad brilliance of Ariane van Tuyll and her husband Coen, two Amsterdam visionaries who clearly value […]
Damn. I’m about to commit the cardinal sin. I just can’t help it. My feed is flooded with noise from Cannes Lions International Festival of Creativity. I know I shouldn’t cast any stones but screw it, here goes. Let’s talk about advertising.So we’re coming to the end of Cannes Lions week, the annual migration of […]
In a world buckling under chaos, spectacle, and weaponised noise, one truth cuts through: the most dangerous weapon today isn’t an AI weaponised drone. It’s language.Not the kind of 20th-century lingua franca of international relations that built bridges. The type that now distorts, seduces, and detonates. Language stripped of nuance, engineered for dominance in a […]
Robert Jenrick’s viral vigilante PR stunt on the London Underground – chasing fare dodgers like an undernourished Batman with a Westminster lanyard wasn’t law enforcement, but rather low-rent theatre. A self-shot PR spectacle staged in the fading light of relevance.This was really a display of political desperation to shake the nation out of its ennui. […]