A unique survey commissioned by Press Gazette gives the lie to the often quoted assumption that the British public does not value journalism. More than half those surveyed in a YouGov national opinion poll (52 per cent) said they agreed with the statement: “Journalism makes a positive contribution to life in Britain”. Some 32 per […]
Yet another interesting snippet from the excellent Spin watch, but I wrote a feature on this issue in the Guardian two years ago. FLACKS ATTACK “DETERMINED DETRACTORS” http://www.nytimes.com/2004/12/27/business/media/27adco.htm BuzzMetrics, a New York-based specialist in word-of-mouth marketing, is among the companies working to tame the internet by going after “determined detractors,” which the New York Times […]
A Dubious Doc By Eartha Melzer, In These Times. Eartha is a writer and videographer in Washington. A ‘groundbreaking’ pre-election documentary on the ‘real story’ in Iraq smells like propaganda and has the pr muscle of Manning, Selvage & Lee behind it. Just before the election, a film about Iraq hit art house theaters around […]
Out of the jungle, into the trash Independent – London,England,UK … “What [reality TV] is doing is pushing people to make more considered decisions about who they are looking for to endorse products,” says PR Mark Borkowski. …
Brands don’t live on shelves or in showrooms. They don’t even live on TV screens, although you could easily make that mistake. Brands live in our hearts and in our heads, and that’s where they die too, when their time is up. ‘I’m A Celebrity – Get Me Out Of Here!’ is back, peddling its […]
From today’s Independent It’s time to tap the chav pound, innit .. PR consultant Mark Borkowski is sceptical. “There’ve always been tribes to be parodied – right back to the Teddy Boys,” he says. … http://news.independent.co.uk/media/story.jsp?story=583060
Hollywood brought Kerry down By Rabbi Shmuley Boteach Conventional wisdom has it that the “morality voters” who rose to such prominence in this election voted for President Bush because of their opposition to gay marriage. But that is a complete misreading of why the morality voters dumped John Kerry. In reality, the No. 1 moral […]
This came to my attention this morning from www.editorandpublisher.com. It’s interesting how the ’embed’ game is being played out… ‘They may not get many takers, but Iraqi insurgents in the besieged city of Fallujah on Saturday invited journalists to “embed” with them to report their side of the war. E&P reported Friday that the Pentagon-run […]
I picked this tale up from the excellent www.odwyerpr.com site. I am sure this is a scam. H&K VS. DE NIRO Hill & Knowlton is handling PR for the National Italian American Foundation, which is spearheading a coalition to persuade Italy to drop its plan to award honorary citizenship to Robert De Niro. The coalition […]
A sobering thought from the curent issue of Fast Company to beat the re election blues. MARKET SHARE ERODES FOR BRAND AMERICA www.fastcompany.com/subscr/88/open_essay.html Two recent studies of international opinion have found a drop in williness to buy products from American companies. “People felt exploited by global expansion, inundated by our entertainment products, and put off […]