Mark talks Spice Girls
Mark talks about the Spice Girls sponsorship deal on MacAulay and Co on Radio Scotland Thu 18 Oct
Mark My Words
Tom Cruise publicity junket
Once again fans enjoyed a Tom Cruise’s film premiere walkabout last night. The A lister pleasured his fans with a two-and-a-half-hour walkabout publicity stunt at the world premiere of Lions For Lambs. The old standby stunt might be a card he has played on numerous occasions but it still delivers the column inches.
PR week feature on 'How We Use Facebook'
Like it or loath it, Facebook is hard to ignore. Hannah Marriott spoke to four consultants about their relationship with the social networking phenomenon
Habana's publicity stunt.
“Watch out… Wilko – Habana’s so quick he’s been racing cheetahs in preparation for South Africa’s World Cup clash against England this Saturday. And nearly winning! The speedy Springbok player publicised the launch of a wild cheetah census with a race against the fastest animal on earth.”
Crucifixion of hapless celebrities
So finally, the Deloitte Report is out! Expect witch hunting and virtual crucifixions of hapless celebs like cuddly Ant & Dec. Call me a cynical old publicist but am I the only one to feel that ITV are feigning a desire to be transparent. I smell a plot.
PR Gaff
The creeping erosion of PR standards is highlighted again by some poor practice in a resultant picture caption in this morning’s Sun newspaper. Emblazeoned across the lovely Vicky Newton “bizarre” column is a promo snap of Girls Aloud all brandishing mobile phones. Clearly it was staged to promote the handset. The problem is the story […]
Masque of the Red Death
It is not often I get to spend the evening drinking blood, smoking opium, helping with an abortion, witnessing open heart surgery, being seduced by a prostitute, accosted by a heroin addict and having my mind read but I should expect little else of a night out with Punchdrunk. Kill to get a Masque […]
Creative truth
PR companies will do anything to drum up business and sometimes it involves being creative with the truth. This afternoon I was delivering my thoughts on the power of word of mouth at a Marketing Week gig in leafy Kensington. My attention was drawn to the promotional flyer of a young hungry PR hot […]
The orginal hypester Rockekeller or Branson?
1900’s – John D. Rockefeller regularly gave away silver dimes in front of reporters. It instantly caught the imagination of anyone who saw the image in the mass media, turning an alien faceless money-monger into a friendly old man giving a child a dime. Image is everything… 2007 – “The billionaire entrepreneur and serial self-publicist […]
Pride of The Mirror
In 2002, eight cheezy PRs, including myself, were gathered together by PR Week to decide on the top 20 consumer PR campaigns in the history of publicity campaigns. One publicity stunt that shone out was Live Aid, 1984 which was an iconic event to raise awareness and money for starving Africans. It united the world […]