PR and media consultant Mark Borkowski believes that the couple’s busy social-media strategy, including the unprecedented twerking video, is a way to keep themselves in the spotlight.”I think that, particularly in America and with the way the media is consumed, it is about not being out of the headlines,” he tells us. “They know that […]
The timing of the Glamour piece was terrible or brilliant, “depending on whose publicist you were”, said the PR agent Mark Borkowski, who helped revive Noel Edmonds’ career. But however you look at it, it is “absolutely a war of spin”, he said of the shoot. “It’s what I call a visual soundbite. These images […]
But despite the ex-England captain’s carefully-curated image, “skeletons in his closet” are likely to have delayed the crowning honour. “Beckham’s alleged involvement in a tax avoidance scheme was a PR nightmare,” public relations expert Mark Borkowski told the Daily Express. “While the scheme wasn’t illegal, it struck a nerve with both the public and the […]
Shortly after the episode aired, the Duchess of Sussex also made a cryptic comment about ‘stepping back’ from her lifestyle brand, As Ever. As per GB News, in an interview with Fast Company, she hinted that she might never restock products such as her raspberry jam amid plans to “step back, gather data from the […]
However, just hours after the interview was published, insiders told MailOnline that a jam restock will in fact be coming soon, prompting questions over the “mixed messages” her lifestyle brand is sending. Mark Borkowski, arguably Britain’s leading PR guru, told MailOnline: “Meghan’s brand isn’t so much a business as it is an aesthetic experiment, mood […]
Mark Borkowski, arguably Britain’s leading PR guru, told MailOnline: ‘Meghan’s brand isn’t so much a business as it is an aesthetic experiment, mood over message.’One day it’s jam, the next it’s ambiguous talk of stepping back, then it’s whispers of fashion. From a PR standpoint, it’s all theatrics and no third act.’The brand has all […]
The continued unavailability of products has only intensified speculation about whether the initial “sold out” status was manufactured to create artificial demand.Mark Borkowski, a PR expert, has described Meghan’s management of the sold-out launch as “chaos”.Speaking to Newsweek, Borkowski reflected on how the lack of explanation could be damaging the brand’s image: “As soon as […]
Mark Borkowski, a crisis PR consultant and author, told outer Newsweek: “The thing to do is when you’ve got a narrative and you have some positive stories about how quick the stuff sold, is you want to keep it going.”So therefore, I’m always curious about what the true story is here. I don’t know where […]
Mark Borkowski, a U.K.-based crisis PR consultant and author, told Newsweek: “The thing to do is when you’ve got a narrative and you have some positive stories about how quick the stuff sold, is you want to keep it going. So therefore, I’m always curious about what the true story is here. I don’t know where […]
The PR guru Mark Borkowski, an expert in brand and crisis management, said Cannes and the French film world had for many years offered “a huge amount of support” for another controversial figure, Roman Polanski. “They have a track record,” he said.Borkowski said the award, which could be seen as “the film world taking Spacey […]