I have often considered my final PR scam. Today there is news of an absolute blinder from the creative mind of the design genius Fredric J Baur. The news on the wires suggests that the man who designed the Pringles crisp packaging was so proud of his accomplishment that he decided that a portion of his ashes are to be buried in the iconic canister. Baur was an organic chemist and food storage technician who specialised in research and development and quality control. Way to go Fred; what a stunt! Procter & Gamble must be proud.