I smell an ambitious new brand, hungry for attention – step forward FpsBrain. A number of blogs have noticed with a mix of amusement and depression that this brand will do anything to get noticed. Great stunts should never be seen and the slight of hand is crucial when trying to use this form of publicity to leverage attention.
The wheezing PR campaign for FpsBrain rams it up the arse with claims that firstly, the drink can increase your mental powers for gaming performance, and now, that it’s actually supporting Tibet by not being produced in China. Come on people, you are trying too hard. It’s a competitive market – do something more creative. Perhaps after seeing Derren Brown’s brilliant show at the Garrick last night, the German drink peddlers should pay him to endorse their mixture. I like him. I defended his gun stunt in the Guardian a few years back. http://www.markborkowski.com/?p=6249
I believe Brown could persuade anybody to chuck the drink down throats. I mused at the after show piss up to a producer pal that Derren Brown could be the one showman right now to storm the US. But it seems that he wants to be a big fish in a small pond. I have not seen such outstanding showmanship on stage for years. He makes Blaine and Copperfield look like Gordon Brown at the dispatch box. Unlike Blaine, I suspect he does not have the killer instinct and appetite for this sort of intrusive infamy that comes from global fame.