Bad Behaviour Pays

I heard on the BBC news yesterday that the UK was one of countries with the highest cocaine use in the European Union, and that the United Nations drugs watchdog says the UK and other countries respond too leniently to the drug taking escapades of celebrities.  President of the International Narcotics Control Board, Philip Emafo, said that celebrity involvement in narcotics is often glamorised and the watchdog says this all goes to give the wrong message to children and young people.

The issue here concerns the record company executives and entertainment moguls who need to create traction with the media to promote their artists.  And drugs scandals always sell, whether it’s Amy Winehouse, Pete Docherty or Kate Moss, the more outrageous their behaviour, the more fucked up they get, the more their popularity soars.  Where would in house PR’s be without outrageous behaviour. Promoting it keeps their contacts happy. It’s the Machiavellian people behind the scenes who sustain the “sex, drugs and rock n roll” aura around the celebrity who should be addressed here.  The INCB have been targeting the wrong people.