Avram needs a little help

Chelsea’s heroic win to get through to The Champions League final was fantastic to watch last night. The usual post match PR obligation however, proved yet again that Avram Grant fails to deliver to the media. His lack of charisma and inability to project his personality or provide incisive sound bites will create further speculation from the media that no matter how successful he is, the sword of Damacles is hanging over his head.

The intensity of media coverage of the sport is higher than it ever has been and the media needs interesting characters who can communicate. I suspect most of the TV media that follow this global game are praying that Grant will be axed because he doesn’t deliver the televisual moments that excite the audience and the over paid pundits. Surely it’s not beyond someone’s power to take the manager and turn this ugly frog into a communications Prince? I’m sure he’s a very nice guy, but if he could only master the ability to be a perfect media subject, the back and front pages would create the momentum of support that he needs to stay in the job.