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March 16, 2018

As John Lewis suffers, is the era of the grand British department store over?

The Express – 16th March 2018

Today’s bargain-savvy shoppers are increasingly hungry for the sort of discounts that can only be offered from soulless units in business parks rather than elegant Victorian buildings with sky-high rents and rates in prime locations.

“Because we are time-compressed the experience of going shopping is no longer so pleasurable,” says brand guru Mark Borkowski.

“Today you might pop into the shop to look at the £4,000 telly but you will use an app on your phone to find out where you can buy it cheapest online.”

Selfridges has stayed ahead by making a £300million investment in transforming its emporia, as well as its online offering.

“The brand has reinvented itself by creating a sense of wonder in the stores,” argues Borkowski

 

https://www.express.co.uk/life-style/life/929409/british-department-stores-john-lewis-selfridges-fenwicks-shopping-retail-harrods

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