‘Brooklyn could bring down Brand Beckham’: David and Victoria’s oldest son is threatening the $1billion empire with his decision to cash in on the family rift, PR experts say
Daily Mail
British PR guru Mark Borkowski has said that the crisis is spiralling, with Brooklyn torching his own brand and the flames are now heading towards David and Victoria’s own $1billion empire.
He told the Daily Mail: ‘This will not end well for the Beckhams. Money and fame don’t buy happiness or indeed harmony.’
David and Victoria must ‘forget the brand – it should be family first. This is a tragic soap opera. Wounding is not the word,’ he said.
Mr Borkowski, one of the UK’s top PR and crisis experts, says Brooklyn is rejecting the family brand because he genuinely believes his parents have spent years controlling him.
He said: ‘Brooklyn belongs to a different era. The rejection of the family brand may itself feel like an act of liberation.’
But in doing so, he is damaging a brand his mother and father started building in the late 1990s.
He said: ‘The Beckhams have spent nearly three decades building perhaps the most successful family brand in modern British culture. Not just fame, but a mythology: the footballer, the pop star, the beautiful children, the resilience, the reinvention. It became a commercial empire but also a family narrative. The problem is that brands can be managed. Families can’t.
‘What makes this so painful is that everyone appears trapped inside a story they can no longer control.’