‘He’s a natural’: Andy Burnham’s allies give his social media style a thumbs-up
The Guardian
Subtle it isn’t, but it does bear the hallmarks of a competent communicator, said the PR consultant Mark Borkowski. “He’s a natural,” said the media analyst. “He comes across as fearless and he looks comfortable in his own skin.”
Which is a marked contrast to the man whose job he wants to nab, he added. “[Keir] Starmer has struggled to project that same authenticity, and in the modern age you have to be a brilliant communicator as well as being good at your job.”