The Wedding That Wasn’t: Is Zendaya’s Team Testing Fan Loyalty With a ‘Fake’ Marriage

The most pointed gesture came at the Los Angeles premiere of The Drama on Tuesday, when Zendaya arrived in a Vivienne Westwood gown she had first worn to the 2015 Oscars, the same night that red-carpet presenter Giuliana Rancic sparked a furious backlash by suggesting Zendaya’s dreadlocks made her look like she ‘smells like patchouli oil and weed,’ a comment the actress later described as ‘ignorant.’

Revisiting that dress on her own terms was deliberate. ‘Technically, it was a wedding gown,’ Roach said. ‘I had that dress in my archive.’

She wore her engagement ring and what appeared unmistakably to be a wedding band. Celebrity branding expert Mark Borkowski, observing from the sidelines, was blunt about the impression. ‘What she’s done recently is found a way of turning a narrative into cultural gossip without ever making it look like marketing or a hard sell,’ he told Page Six.

‘She’s got this new product and she leans into the rumours around Tom Holland, but never declares it.’ Borkowski compared the strategy to old Hollywood studio-era tactics, calling it ‘bewitch the algorithm’ in modern packaging.

‘When you leave everyone speculating it creates noise and heat for a new project. It’s not an accident, it’s clever choreography.’

https://www.ibtimes.co.uk/zendaya-secret-marriage-speculation-hollywood-buzz-1787270