Strictly planning ‘big changes’ after Tess Daly and Claudia Winkleman’s exit
The Mirror
And a PR expert feels that fans could be witnessing the “slow death” of the long-running series that first aired in 2004. PR guru Mark Borkowski told the publication: “This is the slow death of Strictly.
“ITV can hear the death rattle. Stars are wary after all the recent headlines. People have seen the writing on the wall, who wants to be the last act in a long-running variety show, thanking a studio audience that’s already halfway to bed?
‘The exit of Claudia and Tess is brand preservation. Timing is everything and nothing kills a career faster than loyalty to a dying format.”
He added that the pair’s decision was best for their own career. It comes after they released a joint statement on Instagram.
Strictly planning ‘big changes’ after Tess Daly and Claudia Winkleman’s exit – The Mirror