‘I’m a PR expert, Tess Daly’s future is different to Claudia Winkleman’s for key reason’
The Mirror
PR expert Mark Borkowski told the Mirror: “Claudia’s next act writes itself. She’s already colonised the national psyche as the high-priestess of irony and comfort – a woman who can juggle tension and silliness with surgical precision.
“The Traitors has cemented her as the face of ‘controlled chaos,’ the calm within the storm of reality TV deceit. From a brand point of view, she’s gold-plated: trusted, witty, and unflappable. The smart move now isn’t more exposure, it’s selectivity – she is the force of unscripted television: minimal appearances, maximum impact. Less ‘host,’ more ‘television event’.”
Mark added of Tess: “Tess, meanwhile, has the advantage of a blank canvas. Her exit timing feels deliberate – just when Strictly starts to show its age. If she plays it right, this is her Madonna reinvention phase: same warmth, new edge. The US rumours make sense – she has the polish and credibility to slip into glossy network formats or daytime franchises without breaking stride.”