TOM LEONARD: How Alec Baldwin’s redemption roadshow turned into an excruciating TV car crash
Daily mail
Early signs indicate viewers are not rushing to watch The Baldwins (just 680,000 watched on its opening night in the US) and as a PR exercise it has backfired, practitioners in the field told the Mail.
British PR guru Mark Borkowski dubbed the TV series the ‘Baldwin Redemption Tour’, adding: ‘Except, rather than redemption, it’s a slow-motion car crash dressed up as a cosy slice of family life.
‘A truly abysmal piece of self-mythologising disguised as reality TV, designed not to entertain but to rehabilitate.’
He went on: ‘This should have been a careful, patient, delicate exercise in damage control. Instead, it’s a tone-deaf, self-indulgent whinge-fest.’
If the aim was to make Hilaria seem ‘authentic’, meanwhile, it had ‘failed spectacularly’, Borkowski added. ‘PR disasters like this don’t come along every day, but when they do, they are excruciatingly fascinating to watch.’